{"id":2006,"date":"2025-11-19T13:30:17","date_gmt":"2025-11-19T12:30:17","guid":{"rendered":"https:\/\/etedendo.clientes.galiciadigital.com\/?post_type=portfolios&#038;p=2006"},"modified":"2026-04-21T10:54:35","modified_gmt":"2026-04-21T08:54:35","slug":"creacion-dun-club-de-produto","status":"publish","type":"portfolios","link":"https:\/\/turismosostible.lugo.gal\/es\/portfolios\/creacion-dun-club-de-produto\/","title":{"rendered":"Club de Producto \u201cEnogastronom\u00eda de Lugo\u201d"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2006\" class=\"elementor elementor-2006\" data-elementor-post-type=\"portfolios\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4cf880c elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"4cf880c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f36f582\" data-id=\"f36f582\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fad434 elementor-widget elementor-widget-heading\" data-id=\"1fad434\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Enogastronom\u00eda de Lugo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f51730 elementor-widget elementor-widget-heading\" data-id=\"6f51730\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Club de Producto<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0935bb elementor-widget elementor-widget-text-editor\" data-id=\"b0935bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El Club de Producto nace para integrar a los distintos subsectores relacionados con la gastronom\u00eda y el turismo \u2014hosteler\u00eda, alojamientos, comercio, intermediaci\u00f3n y empresas de actividades\u2014 con el objetivo de crear una estructura com\u00fan de calidad e impulsar experiencias tur\u00edsticas que pongan en valor el patrimonio gastron\u00f3mico local.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3889933 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3889933\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28dd18b\" data-id=\"28dd18b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afa9757 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-ms_slider_fs\" data-id=\"afa9757\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ms_slider_fs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t       \r\n        <div class=\"ms-swiper-content\">\r\n            <div class=\"ms-slider\" id=\"afa9757\" data-nav=\"center\" data-autoplay=\"on\" data-centered=\"off\" data-mousewheel=\"on\" data-simulatetouch=\"on\" data-grabcursor=\"on\" data-effect=\"slide\" data-direction=\"horizontal\" data-loop=\"off\" data-spv=\"1\" data-spv-t=\"1\" data-spv-m=\"1\" data-space=\"0\" data-space-t=\"0\" data-space-m=\"0\" data-speed=\"1000\">\r\n                <div class=\"swiper-wrapper\">\r\n                \r\n                                                                    <div class=\"swiper-slide\" data-swiper-autoplay=\"5000\">\r\n                                                    <div class=\"slide-inner\" data-swiper-parallax=\"50%\">\r\n                            \r\n                                                                    <div class=\"ms-slider--img\">\r\n                                        <img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/turismosostible.lugo.gal\/wp-content\/uploads\/2022\/05\/behrouz-sasani-_qmUtcyklXw-unsplash.jpg\" class=\"attachment-full size-full wp-image-1237\" alt=\"\" \/>                                    <\/div>\r\n                                                                \r\n                                \r\n                                \r\n                                \r\n                                    \r\n                                        <div class=\"ms-slider--cont\" data-swiper-parallax=\"0%\">\r\n                                            <div class=\"ms-cont__inner\">\r\n\r\n                                                \r\n                                                                                                \r\n                                                \r\n                                                \r\n                                            <\/div>\r\n                                        <\/div>\r\n                                    \r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                                                                    <div class=\"swiper-slide\" data-swiper-autoplay=\"5000\">\r\n                                                    <div class=\"slide-inner\" data-swiper-parallax=\"50%\">\r\n                            \r\n                                                                    <div class=\"ms-slider--img\">\r\n                                        <img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/turismosostible.lugo.gal\/wp-content\/uploads\/2022\/05\/stock-photo-1026224205-2.jpg\" class=\"attachment-full size-full wp-image-1242\" alt=\"\" \/>                                    <\/div>\r\n                                                                \r\n                                \r\n                                \r\n                                \r\n                                    \r\n                                        <div class=\"ms-slider--cont\" data-swiper-parallax=\"0%\">\r\n                                            <div class=\"ms-cont__inner\">\r\n\r\n                                                \r\n                                                                                                \r\n                                                \r\n                                                \r\n                                            <\/div>\r\n                                        <\/div>\r\n                                    \r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                                                                    <div class=\"swiper-slide\" data-swiper-autoplay=\"5000\">\r\n                                                    <div class=\"slide-inner\" data-swiper-parallax=\"50%\">\r\n                            \r\n                                                                    <div class=\"ms-slider--img\">\r\n                                        <img decoding=\"async\" width=\"1354\" height=\"1698\" src=\"https:\/\/turismosostible.lugo.gal\/wp-content\/uploads\/2022\/05\/devn-vXpbB4-4OOM-unsplash-2.jpg\" class=\"attachment-full size-full wp-image-1245\" alt=\"\" \/>                                    <\/div>\r\n                                                                \r\n                                \r\n                                \r\n                                \r\n                                    \r\n                                        <div class=\"ms-slider--cont\" data-swiper-parallax=\"0%\">\r\n                                            <div class=\"ms-cont__inner\">\r\n\r\n                                                \r\n                                                                                                \r\n                                                \r\n                                                \r\n                                            <\/div>\r\n                                        <\/div>\r\n                                    \r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                                    <\/div>\r\n                                    <div class=\"ms-slider--nav nav-size--md\">\r\n                        <div class=\"ms-nav--next\">\r\n                            <svg class=\"i-arrow\" viewbox=\"0 0 17 12\">\r\n                                <path d=\"M1,6h14\"><\/path>\r\n                                <path d=\"M12,1l4,5\"><\/path>\r\n                                <path d=\"M12,11l4-5\"><\/path>\r\n                            <\/svg>\r\n                        <\/div>\r\n                        <div class=\"ms-nav--prev\">\r\n                            <svg class=\"i-arrow\" viewbox=\"0 0 17 12\">\r\n                                <path d=\"M1,6h14\"><\/path>\r\n                                <path d=\"M12,1l4,5\"><\/path>\r\n                                <path d=\"M12,11l4-5\"><\/path>\r\n                            <\/svg>\r\n                        <\/div>\r\n                    <\/div>\r\n                                            <\/div>\r\n        <\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74d902c elementor-widget elementor-widget-image\" data-id=\"74d902c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"320\" src=\"https:\/\/turismosostible.lugo.gal\/wp-content\/uploads\/2026\/02\/191125_clubdelpructo_1.jpeg\" class=\"attachment-full size-full wp-image-2007\" alt=\"\" srcset=\"https:\/\/turismosostible.lugo.gal\/wp-content\/uploads\/2026\/02\/191125_clubdelpructo_1.jpeg 480w, https:\/\/turismosostible.lugo.gal\/wp-content\/uploads\/2026\/02\/191125_clubdelpructo_1-300x200.jpeg 300w, https:\/\/turismosostible.lugo.gal\/wp-content\/uploads\/2026\/02\/191125_clubdelpructo_1-400x268.jpeg 400w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f0ab30 elementor-widget elementor-widget-text-editor\" data-id=\"4f0ab30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El objetivo principal de este proyecto es el impulso de la competitividad del Turismo Enogastron\u00f3mico de Lugo mediante el desarrollo de un producto diferenciado, integrado por los agentes del sector y estableciendo redes de cooperaci\u00f3n entre los diferentes subsectores.<\/p><p>Partiendo de las potencialidades que presenta el turismo enogastron\u00f3mico de Lugo, se busca alcanzar los siguientes resultados:<\/p><ul><li>Que Lugo sea un destino referente de Turismo Enogastron\u00f3mico de calidad.<\/li><li>Involucrar al sector privado para crear un club de producto diferenciador y con alta capacidad de atracci\u00f3n de visitantes.<\/li><li>Fortalecer la cadena de valor tur\u00edstica y enogastron\u00f3mica y establecer sinergias entre el sector p\u00fablico y el privado.<\/li><li>Llevar a cabo un proceso integrador entre la oferta de turismo enogastron\u00f3mico y la oferta complementaria.<\/li><li>Potenciar los valores identitarios de Lugo partiendo de la oferta de turismo enogastron\u00f3mico como elemento diferenciador.<\/li><\/ul><p>\u00a0<\/p><p><u>FASES DEL PROYECTO<\/u><\/p><p>\u00a0<\/p><p>FASE I (DISE\u00d1O):<\/p><ul><li>Elaboraci\u00f3n de un Plan Estrat\u00e9gico de Producto, base de datos y redacci\u00f3n del Manual de Producto.<\/li><li>Creaci\u00f3n de un modelo de gesti\u00f3n del Club de Producto \u201cEnogastronom\u00eda de Lugo\u201d<\/li><li>Plan de acci\u00f3n del Club de Producto<\/li><\/ul><p>\u00a0<\/p><p>FASE II (PUESTA EN MARCHA):<\/p><ul><li>Tramitaci\u00f3n Saborea Espa\u00f1a<\/li><li>Presentaci\u00f3n del Club de Producto<\/li><li>Elaboraci\u00f3n de un Plan de sensibilizaci\u00f3n y adhesi\u00f3n de empresas<\/li><li>Captaci\u00f3n y adhesi\u00f3n de socios\/as<\/li><li>Asistencia t\u00e9cnica y auditor\u00eda de entrada al Club<\/li><li>Formaci\u00f3n, asesoramiento y asistencia t\u00e9cnica<\/li><li>Gesti\u00f3n del Club, ejecuci\u00f3n del Plan de Acci\u00f3n y material promocional<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa0711a elementor-widget elementor-widget-image\" data-id=\"fa0711a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"149\" height=\"102\" src=\"https:\/\/turismosostible.lugo.gal\/wp-content\/uploads\/2025\/11\/logo.jpg\" class=\"attachment-large size-large wp-image-2352\" alt=\"\" srcset=\"https:\/\/turismosostible.lugo.gal\/wp-content\/uploads\/2025\/11\/logo.jpg 149w, https:\/\/turismosostible.lugo.gal\/wp-content\/uploads\/2025\/11\/logo-18x12.jpg 18w\" sizes=\"(max-width: 149px) 100vw, 149px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c603e60 elementor-widget elementor-widget-heading\" data-id=\"c603e60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Enlaces de Inter\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2aa9e9 elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a2aa9e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/concellodelugo.gal\/es\/noticias\/el-concello-de-lugo-presenta-el-club-de-producto-enogastronomia-de-lugo-una-iniciativa\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-external-link-alt\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M432,320H400a16,16,0,0,0-16,16V448H64V128H208a16,16,0,0,0,16-16V80a16,16,0,0,0-16-16H48A48,48,0,0,0,0,112V464a48,48,0,0,0,48,48H400a48,48,0,0,0,48-48V336A16,16,0,0,0,432,320ZM488,0h-128c-21.37,0-32.05,25.91-17,41l35.73,35.73L135,320.37a24,24,0,0,0,0,34L157.67,377a24,24,0,0,0,34,0L435.28,133.32,471,169c15,15,41,4.5,41-17V24A24,24,0,0,0,488,0Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">El Ayuntamiento de Lugo presenta el Club de Producto \u201cEnogastronom\u00eda de Lugo\u201d<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.elprogreso.es\/articulo\/lugo\/concello-lugo-va-crear-club-prodicto\/202511191412091925352.html\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-external-link-alt\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M432,320H400a16,16,0,0,0-16,16V448H64V128H208a16,16,0,0,0,16-16V80a16,16,0,0,0-16-16H48A48,48,0,0,0,0,112V464a48,48,0,0,0,48,48H400a48,48,0,0,0,48-48V336A16,16,0,0,0,432,320ZM488,0h-128c-21.37,0-32.05,25.91-17,41l35.73,35.73L135,320.37a24,24,0,0,0,0,34L157.67,377a24,24,0,0,0,34,0L435.28,133.32,471,169c15,15,41,4.5,41-17V24A24,24,0,0,0,488,0Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">El Concello crea el club de producto Enogastronom\u00eda de Lugo para ser referencia tur\u00edstica nacional e internacional <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9374421 elementor-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"9374421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/turistalent.com\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver web da actuaci\u00f3n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a57c037 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-ms_gallery\" data-id=\"a57c037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ms_gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n                <!-- Grid -->\r\n                <div class=\"ms-content--portfolio\" id=\"a57c037\">\r\n                    <div class=\"row grid grid-content blockgallery h_s1\">\r\n                        <div class=\"grid-sizer col-xs-12 col-lg-6 col-md-3\"><\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e51cbc elementor-widget elementor-widget-spacer\" data-id=\"6e51cbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"featured_media":2007,"template":"","portfolios_categories":[16],"class_list":["post-2006","portfolios","type-portfolios","status-publish","has-post-thumbnail","hentry","portfolios_categories-creative"],"acf":{"full_width":true,"header_transparent":false},"_links":{"self":[{"href":"https:\/\/turismosostible.lugo.gal\/es\/wp-json\/wp\/v2\/portfolios\/2006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/turismosostible.lugo.gal\/es\/wp-json\/wp\/v2\/portfolios"}],"about":[{"href":"https:\/\/turismosostible.lugo.gal\/es\/wp-json\/wp\/v2\/types\/portfolios"}],"version-history":[{"count":20,"href":"https:\/\/turismosostible.lugo.gal\/es\/wp-json\/wp\/v2\/portfolios\/2006\/revisions"}],"predecessor-version":[{"id":2364,"href":"https:\/\/turismosostible.lugo.gal\/es\/wp-json\/wp\/v2\/portfolios\/2006\/revisions\/2364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/turismosostible.lugo.gal\/es\/wp-json\/wp\/v2\/media\/2007"}],"wp:attachment":[{"href":"https:\/\/turismosostible.lugo.gal\/es\/wp-json\/wp\/v2\/media?parent=2006"}],"wp:term":[{"taxonomy":"portfolios_categories","embeddable":true,"href":"https:\/\/turismosostible.lugo.gal\/es\/wp-json\/wp\/v2\/portfolios_categories?post=2006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}